Even in this age of television, radio plays an important role in this phenomenon. Radio broadcast help draw fans to their teams, and hold them. Radios go with us everywhere and permit us to absorb what is being broadcast while still allowing the mind to place that action within the larger context of our lives. The game becomes intervowen with ourselves, a transformation that does not occur when watching the same game on television. The radio announcer is part of this chemistry of inclusion. As his personality imprints on the scene he is creating, a bonding is fostered between the announcer and the listener and, in turn, with the team.
What this does for the fan becomes a major part of his or her investment and goes a long way toward solidifying a relationship that can last for years. For some the relationship is more casual,the means to a pleasant diversion. But for others, it is profound. The fans start thinking their team to be nothing but an extension of themselves. "Team success is personal success, and team failure is personal failure".
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