Sport or specifically speaking Cricket resembles no other business. That is in the way it interacts with its fans.
In business terms, fans are the costumers of sports. But what customers!!! Surely every car manufacturer in the world would want customers so devoted they continued to purchase automobiles that ran well only ocassionally. Oh, to operate a restaurent that is always popular even though the meals are edible only half the time, or to be the prominent doctor who cures patients only now and then.
This is exactly what sports or cricket fans ask of their teams: occasionally success; satisfaction every few tries. That is, we want our team to fight hard on the field. We all want pure fun. And want every Cricketer to play according to his capability or atleast try hard. Fans spend their money on games-easily a few thousand rupees to take their family , pay for parking , buy tickets and food; often many thousands for season tickets alone- and ask only that their team try hard. Success, or winning , is always the goal, but it is not crucial to ensure the support of true fans.
This is different from business where everyone wants guarantees. They are the elements of love, the kind of love that exists among the members of the family. Asking the TEAM INDIA to keep winning every match and every tournament is simply boorish; winning at any cost, the antithesis of sportsmanship.
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