Reasons for creation

Several factors have played a role in formulation of a cricket league which may run in parallel to the current official Indian cricket control body, BCCI.

The "Inverted Pyramid" cricket structure

There is wide disparity in facilities enjoyed by the national team and the several regional ones. This makes the regional players far from finished products when they get a chance to represent the country, hence preventing a huge country like India to have adequate bench strength when key players get injured or retire. Also, the regional cricket boards depend on the BCCI for hand-me-downs in terms of funds for infrastructure and grassroots development. The players who make it to the top have strong backing from sports management firms and also can afford top notch personal trainers, physiotherapists and technical consultants, hardly the preserve of the average-joe Ranji player.

India's poor performance in recent years

Essel group has sought to capitalise on the disappointment of Indian cricket fans with the poor performance of their cricket team in the World cup and the South African tour prior to that. Indian team's failure in World Cup has led to lower earnings to Cricket broadcasters, advertisers, cricket sponsors and travel & tour operators. These defeats also caused massive disappointment to India's millions of fanatical cricket fans.

The question of 'why can't a nation of 1 billion with millions of cricket players produce even a reasonably competent team' has been hotly debated across newspapers and news channels. One of the answers which has gained wide acceptance is that the BCCI, the cricket control body of India, has failed miserably in its job and needs a major overhaul in its working and organisation. Millions of Indian fans who hero-worshipped their cricket team are finding BCCI, with its image already mired with scandals, favouritism and political influence an easy target to blame for this debacle.

Zee Telefilms desire to create sports content

The league could help the country develop talent, as well as provide lucrative sports programming for Essel Group for Zee Telefilms, which lost out on the rights to broadcast all BCCI-sanctioned cricket matches in India until 2011.

In fact Essel Group had launched Zee Sports earlier with the anticipation of bagging the BCCI telecast rights in 2006. This was followed by Zee acquiring 50 percent in TEN Sports in November 2006 for Rs. 257 crore (Rs. 2.57 billion). This gave the company a few international cricket rights — West Indies, Sri Lanka and Pakistan. But these five-year rights were at their end.

Cricket played in India generates Rs. 1,000 crore (Rs. 10 billion) in advertising and subscription revenue and Subhash Chandra has been acutely aware of his company missing out on the lucrative cricket pie.

During his battle with BCCI and ESPN Star Sports for the five-year telecast rights in August-September 2004 in the Bombay High Court, Chandra was present every day for the hearings. Despite Zee bidding the highest at $307 million, BCCI and its then president Jagmohan Dalmiya denied him the rights.

The pain of denial has been with Chandra since 2000 when the ICC World Cup rights were sold to NewsCorp’s Global Cricket Corporation (GCC) for $550 million despite Zee bidding the highest at $650 million citing Zee's insufficient sports marketing experience.

In August 2005, Zee again emerged forerunner with a pitch of over $340 million while ESPN Star Sports, the other principal contender, is believed to have offered around $325 million. BCCI took the stance that Zee was not qualified as a specialist broadcaster and refused to consider Zee’s proposal. The matter expectedly went to court and Doordarshan emerged the beneficiary.

Chandra then tried the political route too and supported Sharad Pawar’s candidature as BCCI president against Dalmiya. Pawar emerged victorious but not Chandra. In the last round of bidding in February, last year, it was Nimbus who bagged BCCI’s telecast rights till 2011 for $613 million with Zee trailing at $513 million.

Since there was a Zee-Nimbus alliance before the bidding, media pundits thought Nimbus’ bid was a Zee front. But Nimbus chose to go its own way and launched its own sports network – Neo Sports.